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Ascenso Tyres joins Tyre Product Stewardship Scheme

Tyre Stewardship Australia (TSA) has welcomed Ascenso Tyres as the newest contributor to Australia’s Tyre Product Stewardship Scheme (TPSS).

Ascenso manufactures and distributes specialist Off-The-Road (OTR) tyres for the agriculture, construction, material handling and forestry sectors.

It will contribute to the Scheme by paying a voluntary levy on every tyre imported into Australia. This contribution will accelerate efforts, led by TSA in collaboration with industry and government, to ensure the sustainable management, recycling and productive use of Agricultural and OTR tyres that end their life in Australia.

“In the agriculture sector alone, each year, an estimated 37,000 tonnes of OTR tyres are consumed, with less than 15% recovered as a valuable resource” says TSA CEO Lina Goodman.

“Ascenso’s contribution will go towards understanding how best to recover those tyres as a valuable resource for reuse in innovative ways, such as roads, pavement, sporting fields, agricultural mats and fuel. Developing more end-market solutions such as these will stimulate sustainable resource recovery efforts and reduce stockpiling or on-site burials of OTR tyres.

“This is particularly important now as we struggle with disruptions to recovery, due to the global shipping crisis and labour shortages.

“Ascenso’s commitment to mitigate the impact their business has on the environment, not just in the country in which they manufacture, but also in the countries they export to, reflects a responsible, global view that we welcome here in Australia.”

“Contributing to Australia’s Tyre Product Stewardship Scheme is a natural extension of our Tread Green philosophy,” said Ascenso managing director Yogesh Mahansaria.

“We have a deep respect for the markets in which we operate. This means we not only design high-quality tyres purpose-built for the conditions they must operate in, but we also want to give our customers confidence that, by using our tyres, they are contributing to sustainable environmental, social and corporate governance practices.

“We look forward to working with TSA and operators all along the supply chain in Australia’s tyre recovery circular economy to help it strengthen and fulfil its potential to extend the life cycle of our tyres.”

The Ascenso brand is distributed by Australian Tyre Traders, which has over 700 locally-owned, independent tyre dealer partners around Australia.

Ascenso takes the number of OTR tyre importers voluntarily contributing to the national Tyre Product Stewardship Scheme to seven. They include Bearcat, Bridgestone Mining Solutions, Goodyear, Kal Tire, Michelin and Yokohama.