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Smarties wrapper now 100 per cent recycled

The iconic Smarties brand is now using recyclable paper packaging for its confectionery products worldwide. It is the first global confectionery brand to switch to recyclable paper packaging, removing approximately 250 million plastic packs sold globally every year.

As 10 per cent was previously already packed in recyclable paper packaging, this shift represents a transition of 90 per cent of the range. Nestlé, Global Head of Confectionery, Alexander von Maillot explained that shifting Smarties packaging to recyclable paper was a key sustainable packaging initiative in the confectionery category.

“It is a further step in realizing Nestlé’s ambition to make all of its packaging recyclable or reusable by 2025 and to reduce its use of virgin plastics by one third in the same period.”

Sustainably sourced

The new Smarties paper packaging is sourced sustainably and is made of a coated paper, paper labels or carton board. Information about how to properly dispose of Smarties paper packaging is also included on its labels to raise consumer awareness.

In order to make the shift, Nestlé packaging experts at our R&D Center for confectionery in York, UK and the Swiss-based Institute of Packaging Sciences pioneered new materials and testing.

“We adapted our existing manufacturing lines to allow for the careful handling that is required for paper, while also ensuring recyclability across all new formats,” Head of the Nestlé Confectionery Product Technology Centre in York, Louise Barrett said.

Nestlé said that it has also made a significant investment to upgrade its factories globally, including in Hamburg, Germany which is one of the company’s largest factories for confectionery products.