An initiative by Ecoactiv and PonyUp for Good is encouraging households to recycle their appliances and IT devices which, in turn will activate five meals to be distributed by national food rescue organisation, SecondBite.
JB Hi-Fi and The Good Guys are the first retail members to stand behind the initiative. They will be offering the service as a value-add for their own customers and to contribute to the end of food waste and e-waste landfilling.
Ecoactiv is a product of the Activ Group, a logistics, sustainability and stewardship consultancy, and according to its market engagement, innovation and product strategy manager Darren Johannesen, the concept is aimed at giving Australian households a convenient way to give their old belongings, new life and create a social impact at the same time.
He said that the Ecoactiv Digital platform enables consumers to have their preloved electronics collected directly from their home and delivered to accredited, local recyclers for processing.
“For every recycling booking, 5 meals will be donated to the national food rescue organisation, SecondBite. To show their commitment, they have set a collective target of donating 1million meals to SecondBite and for a limited time, Ecoactiv and PonyUp are offering free collections and recycling on most home computing devices and televisions through the platform,” Johannesen said.