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Understanding the buyer journey in B2B marketing

By David Dodd, National Key Accounts Manager.

Prime Creative Media offers this complimentary resource for B2B marketing professionals, an animation explaining the buyer journey and how to maximise your chance of sales success.   

Over the past 20 years, Prime Creative Media has worked with thousands of B2B companies to craft successful marketing strategies.  

Too often, we have seen marketers organise campaigns around short-term sales targets, hoping that a blitz in advertising over 1-3 months will result in immediate sales. We first wrote about it here for our Engine Room blog series B2B Marketing is not a one-night stand, because it’s an important fundamental in crafting a successful marketing strategy.  

We now offer this short animation, to help explain the full buyer journey, and our approach to integrating that journey into a successful multi-platform strategy to maximise your chances of sales success. 

 To view the animation, simply fill out your details below.