The South Australian state government has launched its new Which Bin advertising campaign which urges householders to consider what they put in their recycling and their green organics bins.
The campaign consists of a series of television commercials, which aims to improve householders’ awareness of what can and cannot be placed into the kerbside recycling bins.
David Speirs, Minister for Environment and Water, said while South Australians continue to lead the nation in recycling activity, the wrong items continue to be placed in the kerbside collected bin.
“South Australians are great recyclers and we have a proven history in waste management. However, we can all do much better when it comes to knowing what should, and should not, go into the recycling bin and the green organics bin,” Speirs said.
“Food and green organic waste make up almost half of the weight in our general waste bins, which unnecessarily goes to landfill. The more we can divert from landfill to recycling and composting, the better for both the environment and the economy – reducing costs for local councils while creating jobs.
“We can support the local recycling industry by ensuring that the correct recyclable items are placed in the correct bin and that these are clean and contaminant free.
“Education is a vital tool in improving the way South Australians approach waste management and we feel the new campaign will inform the community in an easy-to-understand way,” he said.
The campaign aims to improve knowledge on correct behaviour and to drive traffic to the newly-developed Which Bin website, which provides householders with a definitive and easy guide to recycling, irrespective of which South Australian council, suburb or region they live in.
To complement the roll-out of the campaign, a suite of resources for local government is being developed including calendars, bin stickers, signage, posters and customisable social media assets.
The campaign is part of the Federal government’s $12.4 million support package for the recycling industry and local government in response to China’s National Sword Policy.