In conjunction with Earth Day, the Sustainable Concerts Working Group (SCWG), led by multi-platinum recording artist Jack Johnson and his team, have announced the launch of BYOBottle, an environmental campaign that engages artists, venues, festivals and fans to reduce plastic pollution in the music industry by promoting reusable water bottles and water refill stations at music events.
BYOBottle, modelled after Green Music Australia’s successful BYOBottle Campaign, encourages artists to travel with reusable water bottles and to take action by including language within their riders, requesting venues to provide water refill stations backstage in lieu of disposable water bottles and more.
BYOBottle also encourages music venues and festivals to commit to greening by providing water refill stations for both fans and artists. Fans are also encouraged to make their own BYOBottle commitment and show their support by bringing their own reusable water bottles to concerts and festivals whenever possible, reducing the use of single-use plastic and sharing their BYOBottle commitment on social media.
“There is a powerful wave of momentum building to reduce plastic pollution. BYOBottle is a campaign that the entire music industry can unite around, and everyone I’ve been talking with is excited to join and be part of a solution,” Johnson said.
“Expectations are changing around what makes a positive and successful music event, and sustainability is a huge part of that. I’m excited to help show what concerts can look like if artists work together with fans and venues or festivals to reduce plastic waste.”
Artists who have signed on in support of BYOBottle include Ben Harper, Bob Weir, Bonnie Raitt, Dave Matthews Band, Dawes, Dead & Company, Empire of the Sun, Flume, Jack Johnson, Jackson Browne, Keb’ Mo’, Lukas Nelson & Promise of the Real, The Lumineers, Maroon 5, Steve Earle, Steven Van Zandt, Wilco and more.
Lollapalooza, one of the largest music festivals in the US, has committed to provide an increased amount of water refill stations for both fans, artists and staff, and will continue to make a wide-range of reusable bottles available for purchase.
C3 Presents will also promote the BYOBottle message at other festivals throughout the year including Austin City Limits Music Festival and Sea.Hear.Now. Telluride Music Festival, Ohana Festival and Australia’s Byron Bay Bluesfest, Splendour in the Grass and Falls Festival have also signed on.
Venues have also made the BYOBottle commitment to provide water refill stations to artists and fans, including 30 Live Nation-owned and operated venues and Forest Hills Stadium.
“Live music brings people together and provides an amazing platform to reach fans,” said Farid Mosher, senior guest services manager at C3 Presents.
“C3 has a long history with sustainability and we are proud to support programs like BYOBottle, which helps bring attention to the important issues like the plastic pollution crisis and provides a simple course of action to drive positive change in greening the music industry.”