Industry News

Pernod Ricard announces transition towards sustainable packaging by 2025

French spirits company Pernod Ricard have unveiled a range of sustainability goals, which includes a move towards 100 per cent recyclable, compostable, reusable or bio-based packaging by 2025.

The owner of Jameson whiskey and Absolut vodka have launched its 2030 Sustainability and Responsibility roadmap, which sets out a range of targets supporting the UN Sustainable Development Goals.

By 2030, the firm aims to reduce the overall intensity of its carbon footprint by 50 per cent in line with the Science-Based Targets initiative.

Responding to climate change challenges, the company will also advance regenerative agriculture pilot projects across its own vineyards in eight wine regions, including Cognac, Champagne, Australia, New Zealand, China, Spain, California and Argentina. It will then partner with over 5,000 farmers to share this knowledge further.

In addition to eight main obligations, the company has made plans to set a UN Human Rights approach across its value-chain, shift towards complete renewable electricity, as well as address wastewater.

“We know that our customers have now come to expect our brands to be responsible and respectful of the environment – values that have been at the very heart of our business since its inception,” said Vanessa Wright, Pernod Ricard vice-president of sustainability and responsibility.

“These 2030 commitments provide us with a focused framework across our business in helping to address some of the biggest sustainability issues, so consumers can enjoy our products in a convivial and sustainable way.”

In the last eight years, Pernod Ricard has reduced its water consumption per litre of alcohol by 20 per cent and its carbon emissions by 30 per cent per unit of production. Last year, the company pledged to eliminate the use of plastic straws and stirrers.