Circular Economy

Google and SAP announce new contest to promote the circular economy

During the World Economic Forum in Davos, Google and SAP announced a new contest to find entrepreneurs with viable, revenue-generating business plans, which promote sustainable consumption and production.

Both companies have prioritised sustainability within their own businesses, and with this contest, they intend to showcase how other businesses can use Google and SAP tools to develop their own sustainable business models.

Applicants for the global competition, called Circular Economy 2030, are encouraged to submit proposals for projects that create a circular economy – in which consumption and pollution are minimised by recycling, reuse, renovation and repair – using data analytics and machine learning.

“SAP is proud to partner with Google Cloud to further our commitment to sustainability and the Sustainable Development Goals (SDGs), while we strive for a circular economy,” said Alicia Tillman, chief marketing officer at SAP.

“At SAP, we embrace the challenge of environmental responsibility and believe it is our duty to put our technology to use to help the world run better and improve people’s lives. Teaming up with Google Cloud and environmental entrepreneurs, the sky is the limit.”

The deadline to submit applications is March 17, with the five finalists being selected and announced at the Google Cloud Next Conference, taking place on April 9-11.

Finalists will be invited to participate in an in-person hackathon to be held on April 12 in San Francisco for the chance to win over $100,000 in prize money and benefits, participation in Google Cloud for Startups’ Bootcamp, plus one-on-one membership. The remaining four finalists will each receive $25,000 in prize money. The grand prize winner will be announced at SAPPHIRE NOW on May 7.

“At Google Cloud, we believe that with the help of modern technology, businesses can be a positive catalyst for a more sustainable future,” said Alison Wagonfeld, chief marketing officer at Google Cloud.

“That’s why we’re thrilled to be partnering with SAP to not only help encourage social entrepreneurship, but also to continue our engagement with commitment to the SDGs and our work to advance a circular economy.”

The judges will look for original ideas that can impact any aspect of the global economy, from eco-friendly packaging solutions to sustainable agriculture. Each proposal must include a viable business model, a vision for advancing SDGs, and a plan to use both Google Cloud and SAP solutions to achieve the original idea at scale.

“The Circular Economy 2030 contest complements the company’s many purpose-driven initiatives to help the world run better and improve people’s lives,” said Adaire Fox-Martin, member of the Executive Board of SAP SE, Global Consumer Operations.

“Entrepreneurship and intrapreneurship are two sides of the same coin. By supporting social enterprises, and at the same time nurturing our own intrapreneurship, we harness technology for good, for the future, for a better world for all.

“Working closely with Google Cloud, I am eager to see all the innovative ideas generated by the Circular Economy 2030 challenge.”

As part of the Circular Economy 2030 initiative, SAP and Google Cloud are working closely with experts in the fields of circular economy and sustainable development, including UN Environment, the Ellen MacArthur Foundation, the World Wildlife Fund, and the Global Partnership for Sustainable Development Data.

To learn more about Circular Economy 2030 and how to apply, visit the Google Cloud website.