Circular Economy

Ellen MacArthur welcomes Dragon Rouge as a knowledge partner

Independent global design and innovation consultancy firm Dragon Rouge has been appointed as a strategic communications knowledge partner to the Ellen MacArthur Foundation.

By blending insight, foresight and creativity, Dragon Rouge helps its clients create new brands, re-ignite existing brands and develop exceptional customer experiences.

As the Foundation continues to grow and create global momentum around the circular economy, Dragon Rouge will support the Foundation with research and advice in strategic communications and brand strategy, to ensure that circular economy messages inform, resonate and inspire.

“We are thrilled to be contributing to the Foundation’s work,” said Dorothy Mackenzie, chair of Dragon Rouge.

“Engaging organisations, their customers and end consumers in the benefits, new behaviours and opportunities related to circular economy approaches is a vital part of changing how we live and ultimately how our economy works.”

This new partnership builds on successful early collaboration between the two organisations via CE100 membership, and more recently through strategic communications research into positioning and messaging of the circular economy, and how best to support growth of circular economy knowledge and understanding within organisations.

“We are delighted to welcome Dragon Rouge as a strategic communications knowledge partner to the Ellen MacArthur Foundation,” said Andrew Morlet, Ellen MacArthur Foundation chief executive.

“We look forward to working together as we raise the ambition and collective efforts of our network to develop and promote the concept of a circular economy and its global adoption.”

Initial work by Dragon Rouge under the partnership focuses on research with the Foundation’s network exploring positioning and messaging of the circular economy, and how best to support the growth of circular economy knowledge and understanding within organisations.