Circular Economy

Australian Open to feature recycled wear by Adidas

Adidas have recently launched its new Adidas x Parley tennis collection for the Australian Open at the Icebergs Ocean Pool in Bondi, Sydney.

The eco-innovative Adidas Tennis x Parley collection is aimed at creating change and inspiring the industry, athletes, spectators and fans to better protect the oceans.

The latest collection of apparel and footwear are made with Parley Ocean Plastic – materials are created from upcycled plastic waste intercepted from beaches and in coastal communities. From Adidas’ standpoint, this helps turn the eco-problems into useable material for wear, while combating marine plastic pollution, raising awareness and championing eco-innovative solutions to one of today’s most pressing environmental issues.

The collection will be debuted on court at the upcoming Australian Open with internationally renowned players including Sascha Zverev, Caroline Woznaiacki, Angelique Kerber, Jelena Ostapenko, Lucas Pouille, Dominic Thiem and Jo-Wilfried Tsonga.

“It is very exciting to bring the Adidas x Parley collaboration to the city of Sydney during the Australian Open – given the coastal landscape of Sydney – and to use the collection as a symbol to raise awareness about the need to protect our oceans,” said Adidas spokesperson Shannon Morgan.

“Since 2015, Adidas and Parley have collaborated to raise awareness, help end marine plastic pollution and drive creative ideas that can change the future of sport, the industry and better protect our planet.”

“Adidas has been our ally, our family, since we started. But Tennis now joining the movement with this A-team of outstanding players adds a new layer to the Parley network,” added founder of Parley for the Oceans, Cyrill Gutsch.

“Together, we are not only turning the 2019 Australian Open into a campaign for the oceans, we are inviting a new layer of society to become activists – the global tennis community – with all its style, performance and meaning.”

“Melbourne is one of my favourite cities, I love playing here and being close to the ocean. That’s why I’m excited by this collaboration between Adidas and Parley for the Oceans – this collection looks great and has all of the technical features to support my performance on court but is also part of a movement to create change and protect the oceans,” said Tennis star Sascha Zverev.

When the collaboration first started off, the concept was first implemented in running shoes where ocean plastic waste was turned into thread woven into the shoes. The initiative has since gone global with the apparel extending across multiple sports.

Earlier this month in the US, Adidas and the National Hockey League (NHL) had announced new ADIZERO Authentic jerseys for the 2019 Honda NHL All-Star Game. According to Adidas, these are the first-ever NHL hockey jerseys featuring repurposed and upcycled materials, created in partnership with Parley for the Oceans.

The new special edition Adidas ADIZERO Authentic Pro x Parley jerseys will be worn by the NHL’s best players exclusively for the 2019 SAP NHL All-Star Skills that has been scheduled on Friday, January 25 and for the 2019 Honda NHL All-Star Game on Saturday, January 26.