CEO of Israeli NGO Zahul Environmental Association, Maya Jacobs, is dedicated to protecting the marine environment and water in Israel.

In light of forecasts that say there will be more plastic in the seas and oceans that fish by 2050, Zahul has been working to reduce the use of plastics as source, enhance recycling, and educate the public.

In addition to dozens of beach clean-ups a year, the association also recently launched "City without Plastic", where the coastal city of Hertzlia will gradually stop using disposable plastic items in all municipal institutions, business and public events.

In this Tedx Talk, Jacobs discusses the damage caused by plastic and puts forward tools that could reduce our plastic footprint.