Golder, a leading global engineering and consulting firm, unveiled its refreshed brand in January - the first major refresh of the company's brand in over half a century.
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Dr Hisham Mahmoud, Golder CEO, says updating their brand wasn't just about changing their logo; it's about sharing their success story more broadly with the world. 

"Golder has enjoyed a long and successful journey, responding to incredible challenges with a power resilient spirit, driven by our employee owners and their commitment to our company," Mahmoud said.

"At our core, we are a company that thrives on challenges. Our people are at their best when faced with complex problems.

"We all share a common passion for technical excellence and innovation, which is at the core of our culture."

As a client-centric, employee-owned company, GOlder is constantly striving to be differentiated in its chosen markets, and the update of the brand is a result of direct insight and feedback from employees and clients worldwide.

Golder says that it is a milestone marker in the company's history, a momentum builder for the future, and a representation of Golder's commitment to its client and communities.

Golder works on some of the world's most challenging projects to deliver real value to its clients and communities - from deep mine shafts in Africa to tall building foundations in Australia, from an airport in Hong Kong to pipelines in Canada, from tall buildings management in Chile to waste management in the US, from transportation tunnels in the UK to groundwater remediation in Italy.

According to Mahmoud, the time was right for Golder to share our story more broadly with the world. 

"We have enjoyed a long and successful journey, responding to incredible challenges with a powerful resilient spirit, driven by our employee owners and their commitment to our company," Mahmoud said.

"In the last few years, we have aligned on an amazing destination for our company and developed a strategy to drive us to it. We are two years into this effort and we are very proud of the ground that we have covered and our strong results.

"A promise is both a commitment and a statement of potential. We are committed to creating rewarding careers for our people in a fun and dynamic work environment where they can cultivate relationships for years to come.

"For our clients, we deliver a level of excellence and expertise that is innovative, industry-leading, and always focused on a shared vision of success."

The Promise of Golder from Golder on Vimeo.