Collaborate Corporation Limited, the Australian operator of online peer-to-peer rental platforms DriveMyCar and MyCaravan, has officially launched Mobilise.

Mobilise is a peer-to-peer marketplace that enables businesses to safely and efficiently hire out their idle equipment to businesses and individuals seeking temporary access to a wide range of items. 

Mobilise is the first platform offering exclusively business-to-business hiring, with equipment available for building, construction, events, farming, and more. By harnessing the sharing economy, Mobilise enables better use of under-utilised assets and creates previously untapped value for businesses and the economy.

In keeping with Collaborate's mission to provide value to customers on both sides of the marketplace, Mobilise covers the entire sharing process, including facilitating marketing of the products through an online marketplace, verifying potential hirers through Collaborate's proprietary PeerPass technology, collecting payments and ensuring that hired equipment is covered by insurance.  

Mobilise has launched in association with Aon, a global professional services firm providing a broad range of risk, retirement and health solutions. Aon has created a unique insurance product specifically for Mobilise to provide coverage for equipment whilst on hire. 

The online marketplace will initially focus on the building and construction industries, due to the strong supply and demand drivers in this market, and will further expand to include additional categories in 2018.

How Mobilise works

Anyone can search Mobilise for the items they need, and hire them online. They will be able to filter by category and location and the items available will range from everyday tools up to more sophisticated industrial and construction equipment. Owners of assets may simply list their items for hire and take advantage of the insurance, hire agreements and hirer verification processes uniquely provided by Mobilise.  

"Every day, billions of dollars' worth of assets, from tools, to furniture, cleaning materials and even space, remain under-utilised. Owners must choose between either incurring the ongoing cost of ownership, or selling the assets, potentially for a loss," Rob Rattray, general manager of Mobilise, said.

"Rather than buying new assets, Mobilise is unlocking the power of the sharing economy by allowing businesses to access items at an affordable price on an as-needed basis. Simultaneously, we're giving businesses the opportunity to make money from their assets, which would otherwise be sitting idle and depreciating in value."