Circular Economy

Countdown is committed to advancing the circular economy

Countdown is committed to advancing the circular economy

Countdown will be supporting the Sustainable Business Network’s Circular Economy Accelerator (CEA) in its work to complete a diagnostic study in New Zealand’s entire plastic packaging system, which aims to identify key challenges and interventions for the adoption of a circular economy approach to plastics.

According to Kiri Hannifin, Countdown’s general manager for corporate affairs, they are focused on removing and reducing unnecessary packaging and plastic across its business and is committed to being part of the solution to New Zealand’s current plastic packaging problem.

“A growing number of our customers are concerned about plastic pollution in New Zealand, and we are too. Our first preference is to remove unnecessary packaging wherever we can across our entire business,” Hannifin said.

“This won’t always be possible, for example with food safety, but we are on the lookout for better options and have a focus on reduction and minimisation – as opposed to just managing the problem when it becomes waste.

“We are delighted to support the Sustainable Business Network’s diagnostics study because we agree that the current issues New Zealand faces around waste can only be solved with a whole of systems approach.

“We need to be much more purposeful with how we use resources, including packaging, across the entire supply chain. Ideally, we should be moving away from single-use packaging where we can and striving towards packaging that can be used again and again.

“We have a responsibility as a large New Zealand company to help reduce pressure on our waste system and ensure we protect our previous natural environment for generations to come.”

A major goal for Countdown in this endeavour is to improve the recyclability of its own brand packaging and contributing to the circular economy. Earlier this year, Countdown also pledged to move toward using 100% reusable, recyclable and compostable packaging in our own brands by 2025 or earlier.

Send this to a friend