A spokesperson for New Holland and Kobelco parent company CNH Global said the company was preparing to face a year of new challenges. “We expect to see consolidation among trade shows in the industry in order to give manufacturers and customers more flexibility,” said CNH director of marketing Edgar Chavez. “During these challenging times, New Holland and Kobelco Construction are concentrating their resources and full attention on continued customer service and supporting our dealer network.“Moving forward, we will closely monitor the economic situation and evaluate our further involvement in trade shows in 2009 keeping the best interest of our customers in mind.” The World of Concrete 2009 is set to take place at the Las Vegas Convention Center on February 3-6.
