Simply Cups, acknowledged as an ‘Alternative Destination’ under the ARL program, has introduced a distinctive ‘Drop Off Only’ logo on qualifying paper cups. This logo directs consumers to recycle their paper cup at one of more than 1500 collection points across Australia.
The ARL is an on-pack label that provides consumers with easy-to-understand instructions about how to responsibly dispose of all parts of a product’s packaging. The evidence-based label clearly identifies if an item of packaging belongs in the kerbside recycling, general waste bin or can be recycled by following a simple instruction.
Paper cups pose a significant recycling challenge in regular Australian kerbside collections due to their waterproof lining. Away-from-home programs such as Simply Cups are now recognised as Alternative Destinations for such cup disposal under the ARL.
Following collection, Simply Cups partners with reprocessors who transform the used cups into new products such as roads and lightweight concrete slabs, diverting them from landfill.
Chris Foley, APCO Chief Executive Officer, applauded the introduction of the ‘Drop Off Only’ logo.
“The Simply Cups program for paper cups is a fantastic initiative and we are delighted to be able to provide the public with clearer guidance and greater opportunities to recycle these products after use and away from home,” he said.